"Over the past four years we've created a show that owns the Internet and it’s exciting to be working with Showcase to create the same phenomenon on television."
Pure Pwnage, a comedy about the lives of avid video gamers, made its debut online in 2004 (www.purepwnage.com). It has since earned a core audience of two million fans worldwide with over 9 million unique visitors, establishing itself as Canada's most popular web series and a hit with legions of fans all over the world. What's more, through merchandising, Pure Pwnage has already cracked the Internet's toughest nut and actually found a way to make money. Showcase snapped up the television version of Pure Pwnage because it's a bona fide phenomenon.
In the summer of 2004, Geoff Lapaire and Jarett Cale borrowed a camera and filmed a comedic monologue delivered by a wannabe pro-gamer named "Jeremy." Jeremy’s rant about video gaming and Internet culture was well received by the gaming community and gained widespread popularity through word of mouth and simple Internet file sharing. Building on the popularity of the character and taking advantage of evolving video streaming technology, Lapaire and Mackay started ROFLMAO Productions and produced a mockumentary entertainment Internet series called "Pure Pwnage." At the outset, they brought on their childhood friend Joel Gardiner to act in the program, and Davin Trent Lengyel, a friend of Geoff's from college, to help with the show and create an expanded universe of Pure Pwnage related shorts. To complement the website, they designed an e-commerce service and web-based social network focused on an ever-expanding community forum. In the last five years, the audience for Pure Pwnage has grown exponentially and currently numbers in the millions, with over 9 million unique viewers having visited www.purepwnage.com since launch. The series is a true Internet phenomenon and the best kept secret in Canadian entertainment. Until now!
In 2008, Ron Mann was introduced to Pure Pwnage by his son, a Pure Pwnage fan. Ron Mann on behalf of Sphinx Productions and Catherine Tait on behalf of Duopoly Canada partnered with ROFLMAO Productions with the intention of producing a television show. Showcase signed on to develop the television series with a broadcast date planned for March 12, 2010.