Ready for a new look in World of Warcraft, but the barbershop's just not cutting it? You can now change a character's gender, face, skin color, and other cosmetic features (such as tauren horn styles or a night elf's facial markings) using the brand-new Character Re-Customization service. Available at the Account Management page for a flat fee of $15, Character Re-Customization covers all available cosmetic options for a single character and includes an optional name change to go with your new look.
So, anyone used the Re-Customization yet?
I just paid the 15$ for it on my female UD rogue. I always wanted my character to be a male, but really never felt like creating a new rogue (even though I was only level 40 something).