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Racist PSP AD (in Europe)

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70 replies to this topic

#41
Dark Exodus

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QUOTE
see, that would also be considered racist against blacks, because it is showing blacks as a violent race. race is too touchy to even consider using for advertisment, unless you want to create some controversy, which is just wat sony wanted


Then surely the first would be racist against whites for the same reason?

Sony is just trying to stir people up though, I agree.

#42
PieGuy

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Not racist imo.

^ CLICK ^

#43
FlashhBang

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Does that guy look strangely like Gary Coleman? Or is that just me...?

#44
hackerwacker

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QUOTE (FlashhBang @ Jul 7 2006, 12:28 AM) <{POST_SNAPBACK}>
Does that guy look strangely like Gary Coleman? Or is that just me...?


...are you refering to the black women in the ad?

#45
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#46
Daisai

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^ heh, now thats an ad we can all enjoy. WD Twiztid.

#47
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The advert itself isn't all that offensive, but the fact that sony thinks something as trivial as a psp being white is important enough to show those kind of images kind of is. I don't see how selling a portable games machine made of different coloured plastic warrents some kind of racially charged ad campaign.

#48
g3ftw

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QUOTE (FlashhBang @ Jul 7 2006, 05:28 AM) <{POST_SNAPBACK}>
Does that guy look strangely like Gary Coleman? Or is that just me...?


Whatchoo talkin' 'bout FlashhBang?
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#49
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QUOTE (hackerwacker @ Jul 6 2006, 11:36 PM) <{POST_SNAPBACK}>
...are you refering to the black women in the ad?


OMFG racist you said 'black' followed by 'woman' ban! Forum ban!
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#50
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QUOTE (Frost Fang @ Jul 5 2006, 05:24 PM) <{POST_SNAPBACK}>
Because it's the white woman with her hand holding the black woman's face, that's how icon_rolleyes.gif . Honestly, why do people have to play the race card every chance they get? It's getting annoying.


Did you even see the whole ad commercial, I've only seen the screenies, the black woman is fighting the white gurl off and it ends off as the white gurl holding the black gurl's neck.

#51
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QUOTE (Garamiah @ Jul 6 2006, 12:53 AM) <{POST_SNAPBACK}>
see, that would also be considered racist against blacks, because it is showing blacks as a violent race. race is too touchy to even consider using for advertisment, unless you want to create some controversy, which is just wat sony wanted

I'm confused..

When its a White woman attacking a black women its racist against blacks because it a white person holding back a black person or something ... and its racist when a Black women is attacking a white women because it shows the blacks as violent?
Then as common logic would'nt it be equally racist against whites by showing the wite being belittled by a black person and a white person being shown as a barbarian?.

Its not racist.


#52
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people just enjoy a good WAAH~! of injustice once in a while, if not, its gg no news.

#53
way2lazy2care

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QUOTE (Kiron @ Jul 7 2006, 10:10 AM) <{POST_SNAPBACK}>
I'm confused..

When its a White woman attacking a black women its racist against blacks because it a white person holding back a black person or something ... and its racist when a Black women is attacking a white women because it shows the blacks as violent?
Then as common logic would'nt it be equally racist against whites by showing the wite being belittled by a black person and a white person being shown as a barbarian?.

Its not racist.


when the white woman is attacking he meant black people would get offended... when the black woman is attacking black people get offended because they don't want to be portrayed as violent...

Honestly, even though the objective may not have been anything racist, a company like sony should know better. NEVER EVER use race in an advertisement, it very rarely works, and when it doesn't it goes very badly. Technically the ad isn't so much supporting racism as segregation, which can be just as bad.

PS: on the person that said "why would the black woman do it if she knew it was racist?"... oreo?
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#54
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the NAACP is getting involved with the racist sony ad's lmfao

QUOTE (kotaku.com)
Sony's new European PSP ads have stirred up controversy. Some claim the ads are racists, while other write them off as nothing of the sort. The campaign has pissed off the Silicon Valley Chapter of the NAACP. Chapter president Rick Callender says:

"The days of blacks being portrayed in minstrel shows are long gone, and with good reason. The minstrel show was an awful chapter in history and this ad smacks of that age and time. It is even further unacceptable that some corporations still think it is okay to use racially charged media images. The latest Sony ad conjures up bad memories of when stereotypical and offensive images of people of color were accepted means of selling a product. Sony should immediately apologize and discontinue these archaic, advertising tactics."

Jumping on the bandwagon, California politician Leland Yee added:

"I am deeply disappointed in Sony's senseless decision to publish this racially-charged advertisement. I can't begin to determine Sony's motivation but I believe this marketing strategy is unnecessary and is clearly offensive to many in our community."

And this is probably just the beginning. This is all very disappointing, and Sony should be ashamed. Not because the ads are racist or not, but the company should be ashamed that the gaming public is not talking about their products, but their ads. The PSP is a fancy, little machine, and that ceramic white portable is a slick device. Are they selling consumer controversy or consumer products? I'm confused, and so is Sony it seems. Brian Ashcraft

http://www.kotaku.com/gaming/top/naacp-att...185647.php#more

#55
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QUOTE (kotaku.com @ Jul 7 2006, 10:33 PM) <{POST_SNAPBACK}>
The campaign has pissed off the Silicon Valley Chapter of the NAACP. Chapter president Rick Callender says:

...

Jumping on the bandwagon, California politician Leland Yee added:

That's lovely guys, really, but if you don't live in europe you don't really qualify to give a public comment, kthxbye.

Anyway, apparently some people here don't think the advert is racist. A black girl fighting a white girl is not a racist image. A black girl and a white girl fighting each other over which colour is better is racist, end of story. Just because its a marketing image signifying a white psp vs a black psp doesn't make it any different. Sony sucks for thinking its PSP is worth anything of the sort, especially when real gamers already spent all their money on a DS lite.

#56
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what if i've seen pictures of england on the computer, does that count?

#57
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It's not racist.....
here are other photos of the campaign:
http://pspupdates.qj.net/uploads/articles_...57882/pic-3.jpg
http://pspupdates.qj.net/uploads/articles_...57882/pic-1.jpg


Go on www.cad-comic.com and you'll see that the author has a very good argument on the subject. He also did this just cause he's awesome:


If quizzez are quizzical then what are tests?

#58
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he said "races fighting to see what the better color is " is racist, i have a question, why is the black chick smoking in the pic-3?

is it just me or i'm i drunk?

#59
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im doing advertising/multimedia degree at university at the moment and from what i've learnt, theyre not doing anything wrong, europe especially, has a long history of making contraversial advertisements all in the name of publicity, and it works, i personally can see how some can consider that to be racist, but you cant compare our culture to theirs. if you live in australia, have a look at the international channel SBS (or the american equivilent) almost every european movie i see on that channel has some sort of sex scene in it (....not that i sit at home flicking through sbs to find them) you might consider that rude or whatever in the western world, but over there the standard are very different. so yeah, it all depends on the cultures perception.

the end. i hope that made some sense lol, i have to write an article about this at end of semester icon_eek.gif
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#60
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QUOTE (fruitsofherwomb @ Jul 8 2006, 11:16 AM) <{POST_SNAPBACK}>
he said "races fighting to see what the better color is " is racist, i have a question, why is the black chick smoking in the pic-3?

is it just me or i'm i drunk?


hehe, yeah i just realized that too, why is the black chick smoking on the picture??




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