SEGA ANNOUNCES SONIC'S CHARGE ONTO THE Wii CONSOLE
Sonic The Hedgehog Rewrites the Arabian Nights in a Completely New Adventure Exclusive to the Wii Console
SAN FRANCISCO & LONDON (May 9, 2006) - SEGAŽ of America, Inc. and SEGAŽ Europe Ltd. today announced Sonic Wild Fire (working title) exclusively for the Wii™. Developed by SEGA Studios, Sonic Wild Fire stars the Blue dude with the 'tude on his first solo adventure since the original Sonic The Hedgehog™ in 1991. This intense and exciting action game takes advantage of the innovative Wii™ controller as Sonic combines his trademark high-speed action with easy to play controls to offer a brand new experience!

Sonic's new adventure unfolds from a storybook of the classic tale, Arabian Nights, the last several pages from the book have gone missing, and it's up to Sonic to re-create the story. The vibrant environments provide for a refreshingly new look to the franchise filled with brightly colored mosaic tiles, glistening oases, swaying palm trees, and crumbling stone columns. Sonic activates specific areas in the prismatic environment to pull off new tricks and stunts, in addition to interacting head-on with various obstacles by jumping, dodging, and dashing.
"Sonic Wild Fire and the innovative Wii controller changes the way gamers play interactive entertainment," said Scott A. Steinberg, Vice President of SEGA of America, Inc. "SEGA is excited to lead the gameplay revolution through its support of Wii with a Sonic release built exclusively for this new system."
Gamers will use the Wii controller to steer Sonic and experience an untapped freedom in gameplay and control. Hold the controller horizontally with two hands and tilt left and right to steer Sonic on different paths and maneuver deftly from obstacles and enemies. Continue to tilt and fling forward to dash-attack ground and air enemies and to break down barriers. In addition to the main game is an array of unique controller-focused mini-games which make Sonic Wild Fire fun to play alone or as a multiplayer game with friends. Get ready for a refreshing adventure that puts you on the forefront of gaming!
Source:
http://www.sega.com/e3/2006/announcements_...em=pr_20060509a
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Yuji Naka starts own studio
Yuji Naka Forms Prope
New game company from former head of Sonic Team
by Anoop Gantayat
May 8, 2006 - Sega announced today the formation of Prope, an independent studio headed up by former Sonic Team master, and current head of Sega's software development as a whole, Yuji Naka. Prope, which has 10% of its initial ten million yen in funding provided by Sega, will begin operations on June 1. The studio's goal is to explore new forms of entertainment and build new worldwide intellectual properties.
The establishment of Prope is actually the first step in a new independent developer support program from Sega. As part of this program, Sega will be establishing independent development companies from its current development staff.
Sega actually dabbled in independent developer subsidiaries years ago. During the Genesis and Saturn eras, Sega housed a group of R&D (research and development) divisions, with such well-known names as AM2, Sonic Team and AM3. During the Dreamcast era, the company split off its R&D divisions into subsidiaries, and while Sonic Team and AM2 kept their names, new studios like Smilebit, Overworks and Amusement Vision were born. Years later, as Sammy took over, Sega absorbed the studios back into its fold, merging teams under a new development structure.
While not on the same scale, it appears that Sega is reverting to its Dreamcast-era development structure.
Sega plans on pushing this program step-by-step, targeting developers with a proven track record. The program's goals are to push the creative talents of developers and build relationships with development companies.
As for Prope, the company has set up a Japanese website which has the following English introduction:
"PROPE" (pronounced "pro-pe") is a Latin word which means "beside" and "near" future.
We named our company PROPE in the hopes of bringing game entertainment much closer to users, establishing closer ties between users and us, and creating near future entertainment.
The new development studio has yet to make specific game announcements.
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NEXT-GENERATION SYSTEMS
Critically Acclaimed Bizarre Creations to Develop New Third Person Shooter
SAN FRANCISCO & LONDON (May 5, 2006) - SEGAŽ of America, Inc. and SEGAŽ Europe Ltd. today announced The Club (Working Title) for next-gen consoles in 2007. The Club is the next project from award-winning UK-based development powerhouse, Bizarre Creations, the studio behind the definitive next-gen racing game, Project Gotham Racing 3. Bizarre Creations partners once again with SEGA having already enjoyed past success with Metropolis Street Racer.
The Club is a loosely organized and highly illegal underground entity. For most people, The Club exists only as an urban legend - a game where criminals are paid huge amounts to carry out gunfights and where online spectators view, gamble and cheer them on in a deadly game of skill. Yet the rumours are true. People are getting rich. People are dying. The first task is to survive, but according to their rules - quickly, relentlessly and with style.
The Club will redefine the mechanics of third person action shooters. Set in a variety of unusual and evocative locations, the game focuses on addictive and rewarding frenetic gameplay. The Club will deliver fast-paced gameplay with a variety of high-powered weaponry at the players' disposal. The game will showcase the capabilities of next-gen consoles, maximizing the graphical and audio technology available to deliver a visually stunning and action-packed gameplay experience.
"The Club simply delivers that visceral thrill of high-stakes gambling and tosses in a heavy dose of frenzied gunplay," said Scott A. Steinberg, Vice President of Marketing, SEGA of America, Inc. "Bizarre Creations has a incredible track record and now they bring the innovation, both technical and creative, shown in the racing genre and have applied it to the shooter category."
"Here at Bizarre Creations we feel The Club brings the pillars of classic SEGA gameplay bang up to date for the next generation of hardware, gaming and gamers," commented Martyn Chudley, Managing Director, Bizarre Creations Ltd. "We are truly excited by the prospects of this game and of our partnership with SEGA."
http://www.sega.com/e3/2006/announcements_...em=pr_20060505a
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Virtua Fighter 5 Playstation 3 Exclusive


Premier Fighting Series K.O'.s its Way to Next-Generation Console
SAN FRANCISCO & LONDON (May 8, 2006) - SEGAŽ of America, Inc. and SEGA Europe Ltd. announced today that the highly anticipated arcade game, Virtua Fighter™ 5, will make its way onto the PLAYSTATIONŽ 3 computer entertainment system in Spring 2007. This latest installment in the critically-acclaimed series will elevate the arcade fighting genre to all-new heights as it takes true advantage of the capabilities of the next-generation hardware. Game footage will be on display at the 2006 Entertainment Electronic Expo on May 10-12 in the SEGA booth (South Hall, Booth #946).
Virtua Fighter 5 will feature an all-star cast of 17 fighters, including characters from the previous iterations along with two new characters named El Blaze and Eileen. El Blaze is a Mexican fighting champion who defeats opponents with his quick Lucha Libre fighting style. Eileen, originally from China, uses a Monkey Kung-Fu fighting style that she learned from her grandfather, a former Kung-Fu master. Players will be able to customize their characters by selecting from four uniquely patterned costumes and a wide range of attachable items that can be placed onto each fighter's various body parts.
Virtua Fighter 5 will deliver fast-paced, adrenaline-pumping action as players head into battle, taking on a host of popular characters. Players will not only achieve victory by defeating highly-skilled opponents, but will also compete for prizes and earn in-game money through the match to buy many items at an in-game shop. These items allow players to customize their ultimate warrior and become the top Virtua Fighter. In addition, the game will introduce "Offensive Move", a new maneuver that will allow players to easily approach opponents from the side, adding a more strategic element to the battle. The game will support 720p HD resolution.
"Virtua Fighter 5 will offer fans the ultimate next-generation fighting game experience," said Scott A. Steinberg, Vice President of Marketing, SEGA of America, Inc. "For years, the industry has talked about bringing the arcade experience to the living room. Virtua Fighter 5 fulfills this promise, and then some."
http://www.sega.com/e3/2006/announcements_...em=pr_20060508a
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SEGA ANNOUNCES SUPER MONKEY BALL: BANANA BLITZ FOR NINTENDO'S REVOLUTION CONSOLE
New Controller Revolutionizes Ways to Have Fun with AiAi and the Super Monkey Ball Gang
SAN FRANCISCO & LONDON (April 26, 2006) - SEGAŽ of America, Inc. and SEGA Europe Ltd. today announced Super Monkey Ball™: Banana Blitz developed by SEGA Studios for the Nintendo Revolution system. AiAi and all his friends have rolled their way onto Nintendo's new console with new mind-blowing puzzle levels and a wealth of new and exciting Party Games specifically designed to fully exploit the innovative Nintendo Revolution controller. Other titles will have a difficult time matching the multitude of possible variations in game control as presented in Super Monkey Ball: Banana Blitz.
"The Nintendo Revolution presents a totally unique avenue for our developers to explore the art of game design," said Scott A. Steinberg, Vice President of Marketing, SEGA of America, Inc. "Super Monkey Ball: Banana Blitz will present a mind-boggling array of gameplay innovations that will excite and challenge gamers while pushing the boundaries of imagination forward."
The single-player puzzle levels in Super Monkey Ball: Banana Blitz have been innovatively designed to challenge gamers' skills like never before. For the first time in the Super Monkey Ball franchise, AiAi and his friends will have the ability to jump when players flick the Nintendo Revolution controller in an upward motion. The ability to jump has given game designers another dimension in which to expand the Super Monkey Ball gameplay experience and allows gamers a whole new way to interact with the franchise; this time in true three-dimensional fashion.
The Party Games, for which the Super Monkey Ball franchise is famous, return with more variety than ever. An abundance of new Party Games have been creatively designed to take advantage of the Revolution controller in a multitude of ways. Gamers will find themselves competing in a traditional game of ring toss, or even smacking pesky moles in a game of "Whack-a-Mole." Super Monkey Ball: Banana Blitz's large library of Party Games is sure to inspire friendly competition anytime.
http://www.sega.com/e3/2006/announcements_...em=pr_20060426a
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SEGA'S TENNIS JEWEL RETURNS TO TAKE THE TOP SEED POSITION FOR NEXT-GENERATION SYSTEMS

Uncanny Realism & Innovative Features Add New Depth to the Award Winning Virtua Tennis Franchise
SAN FRANCISCO & LONDON (April 25, 2006) - SEGA of America, Inc. and SEGA Europe Ltd. today announced Virtua Tennis 3™ developed by AM3 Studios. Virtua Tennis 3™ takes to the court on the Sony PlayStationŽ 3 computer entertainment system and Xbox 360™. Gamers will experience new levels of realism never thought possible on a home console system.
The Virtua Tennis series has been well-received by critics and fans for its "ease of play but difficult to master" gameplay. With Virtua Tennis 3, the series returns with enhanced photo-realistic graphics and advanced player animations that perfectly match the behavior and mannerisms of individual professional athletes. Next-generation systems allow gamers to see the most detailed expressions on the faces of their selected players as they battle to win heated tournaments around the world. Improvements to the game's AI have also upped the challenge to becoming the top seed of the tennis world.
"The familiar depth of the Virtua Tennis franchise returns with improvements that can only be fully realized on next-gen systems," said Scott A. Steinberg, Vice President of Marketing, SEGA of America, Inc. "Great pick-up and playability, life-like details, and incredible physics are benchmarks of the series and will make Virtua Tennis 3 the standard by which all tennis games are judged."
In Career Mode, gamers will travel the world and take on the biggest stars of the tennis world. Improvements to the Player Creation Mode allow gamers to customize their own tennis star and increased detail like never before.
No Virtua Tennis title would be complete without the popular and addictive mini-games, and Virtua Tennis 3 is no exception. In addition to the popular mini-games from previous titles used to sharpen players' skills, there will be a whole host of brand new games to keep players in top form.
http://www.sega.com/e3/2006/announcements_...em=pr_20060425a
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SEGA ANNOUNCES SEGA RALLY™ REVO FOR NEXT-GENERATION SYSTEMS
SEGA Redefines the Rally Racing Genre with Revolutionary Track Deformation Technology
SAN FRANCISCO & LONDON (April 28, 2006) - SEGAŽ of America, Inc. and SEGAŽ Europe Ltd. today announced SEGA RALLY™ REVO. This genre-defining competitive racing game will be the first title developed by the newly-formed SEGA Driving Studio, and will be racing onto the PLAYSTATIONŽ3 computer entertainment system, Xbox 360™, and PC in 2007.
With revolutionary dynamically deformable terrain, proprietary next-generation graphics, bone-jarringly realistic physics, and competitive bumper-to-bumper racing, SEGA RALLY REVO will set a new benchmark in its genre with a high-tempo driving experience that is every racing fan's driving fantasy.
"SEGA RALLY REVO shifts into high gear with revolutionary track deformation technology, skill-demanding gameplay and dazzling graphics on the next-gen systems," said Scott A. Steinberg, Vice President of Marketing, SEGA of America, Inc. "We're redefining the genre with SEGA RALLY REVO, using next-gen power to guarantee our place in the winner's circle."
Vehicle selection affects driving strategy in SEGA RALLY REVO, as race course surfaces dynamically deform upon repeated contact with vehicle tires and changing weather effects. SEGA RALLY REVO features a variety of fully deformable surfaces, from gravel-littered tracks and smooth tarmac roads, to snow-covered mountain passes. This means no two laps will ever be the same, and drivers can skillfully lower their lap times as they hurtle their chosen world-renowned rally vehicles down photo-realistic courses only made possible on next-generation hardware.
Driving skills will also be tested by SEGA RALLY REVO's advanced AI which allows NPC drivers to dynamically adapt their driving style to the varied racing surfaces. Players can enjoy a comprehensive single-player campaign as they travel the globe racing the best drivers in the world. SEGA RALLY REVO also features online capabilities, with multiplayer splitscreen modes offering an extremely competitive rally experience against drivers around the world.
http://www.sega.com/e3/2006/announcements_...em=pr_20060428a
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SEGA ANNOUNCES FULL AUTO 2: BATTLELINES EXCLUSIVELY FOR SONY'S PLAYSTATION 3 CONSOLE


Sequel to Award-winning Full Auto Features Strategically Destructible Street Environments to Deliver the Next Generation of Combat-Racing
SAN FRANCISCO & LONDON (May 2, 2006) - Get ready for the next generation of vehicular mayhem... SEGAŽ of America, Inc. and SEGAŽ Europe Ltd. today announced that Full Auto™2: Battlelines is being developed exclusively for the PLAYSTATIONŽ3 computer entertainment system. Full Auto 2: Battlelines puts high-speed vehicles outfitted with weapons and armor into fully realized and fully destructible urban street environments. Fierce combat-racing will ensue as you strategically use destruction to win races as well as leave massive devastation in your wake. Players can destroy the environment to dynamically change track conditions to block competitors, open new paths, or crush opponents with falling debris caused by well-timed missiles. Full Auto 2: Battlelines, which is the sequel to the award-winning Full Auto, also introduces a new Arena Mode featuring team play and six different levels, each specifically designed for a unique type of multiplayer car combat.
"The destructible environments in Full Auto 2: Battlelines are both stunning and strategic, especially in multiplayer combat," said Scott A. Steinberg, Vice President of Marketing, SEGA of America, Inc. "The gameplay innovations of tactical destruction and team multiplayer vehicular mayhem combined with the tremendous power of Sony's PLAYSTATION 3 console makes this sequel truly the next generation of combat racing."
Full Auto 2: Battlelines, currently being developed by Pseudo Interactive, has been combat-enhanced and fully re-designed with an extensive list of features entirely new to the franchise. Players can get behind the wheel of 25 different vehicles ranging from classic muscle cars and low riders to monstrous SUVs and industrial vehicles, each of which can be customized with more than 20 explosive weapons as well as multiple paint schemes and wheel styles. Taking on more than 20 tracks in the game, players will immediately notice how Full Auto 2: Battlelines pushes next-generation technological boundaries with breathtaking displays of destruction, physics, and speed.
In the new multi-path single player campaign, players battle to take control of Staunton City by conquering the six different districts and taking control of opponent cars and weapons. The game's six different carnage-filled multiplayer modes, which incorporate team play and objectives ranging from classic deathmatches to unique base assaults and gladiator-style gameplay, deliver a diverse range of competitive options. The sequel implements the fan-favorite Unwreck™ feature, which allows players to turn back time and take another shot at a treacherous turn, avoid a deadly obstacle, or simply avoid enemy fire.
With strategic destruction, next generation technology, and innovative, diverse gameplay, Full Auto 2: Battlelines is poised to be one of the most exhilarating combat-racing experiences available for the PLAYSTATION 3 console.
http://www.sega.com/e3/2006/announcements_...em=pr_20060502a
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SEGA UNVEILS SONIC RIVALS DASHING ONTO THE PSP™ SYSTEM
Original Sonic Game Offers Lively Head-to-Head Competition

SAN FRANCISCO & LONDON (May 3, 2006) -- SEGAŽ of America, Inc. and SEGAŽ Europe Ltd. today announced the development of Sonic Rivals exclusively for the PSP™ (PlayStationŽPortable) system. Sonic Rivals is a head-to-head competition between Sonic and his top rivals, where the gloves are off and winner takes all! Built from the ground-up, the engine allows gamers to rip through tracks in some high-spirited single player and wireless multiplayer action against friends as Sonic returns in a whole new racing-platformer with classic 2D gameplay in true 3D environments for gamers on the go.
What starts as a friendly competition between Sonic and Knuckles quickly intensifies as Shadow and other rivals jump into the action. Sonic Rivals allows gamers to utilize boost moves and power-ups to trip, shove, and vault over each other while hurtling towards the finish line at breakneck speeds. Players will negotiate wildly twisting 3D tracks while avoiding the insidious Dr. Eggman and his myriad of hazardous traps and contraptions.
"Sonic Rivals brings back the classic 2D platform gameplay that started it all, and douses it with vibrant three-dimensional environments," said Scott A. Steinberg, Vice President of Marketing, SEGA of America, Inc. "In this heated rivalry, gamers are tested to prove not only who's the fastest but who has the best head-to-head gameplay strategy."
In Sonic Rivals, gamers can play as one of four different characters from the Sonic Universe, each with separate fast and winding storylines. In addition, the extensive rewards system, which is based on collecting trading cards, allows players to customize their favorite characters. Connect via wireless to race against a friend, and put trading cards on the line for even more multiplayer challenges.
Debuting on the SEGA Genesis in 1991, Sonic The Hedgehog is one of the world's best-selling and most recognizable video game franchises and character. More than 44 million units later, the beloved blue hedgehog celebrates his 15th anniversary this year.
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E3: Sonic trailer
(41.05 MB) (1280x720)
(14.58 MB) (640x360)
Princess Elise:

Eggman:
http://img128.imageshack.us/img128/9058/vlcsnap9773397ep.jpg
New White Hedghog:
http://images.xboxyde.com/gallery/public/3214/834_0017.jpg
Shadow:
http://images.xboxyde.com/gallery/public/3214/834_0011.jpg
Click on links because theres a picture limit
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